Clik here to view.
Nasty example of Google Extended Broad Match
Here's a really horrid example of Google's Extended Broad Match that I caught last month. Check out the first ad on the right-hand side for the new Apple laptop on a search for 'flights'. Eurgh.
View ArticleGoogle Removes Restrictions on Trademarked Keywords
On Friday Google announced (via email) that it is going to remove advertising restrictions on trademarked keywords as of May 5th in the UK and Ireland. Many advertisers are concerned that the...
View ArticleGoogle Trademark Change: First Thoughts
So the unthinkable is finally upon us and Uncle Google has stopped protecting our trademarks. I have a few thoughts to share on this, based on what I've observed so far. When did it actually change?...
View ArticleTrademarks: the Calm After the Storm
My ugly mug featured in this week's NMA in a follow-up article by Will Cooper about trademark bidding on Google. It would seem that the hysteria is finally dying down as common-sense returns to the...
View ArticleClik here to view.
Google Updates Sponsored Links Search
The eagle-eyed search experts here in Efficient Frontier's London nerve centre alerted me to an update on Google's Search Sponsored Links feature. A link from the main SERPs underneath the right hand...
View ArticleClik here to view.
Clik here to view.
Google Updates My Change History
Here’s another one of those, “When did they do that?” posts. Looks like Google have made a great improvement to the My Change History tool. You can now filter exactly which campaigns and adgroups you...
View ArticleDon’t Not Bid on Keywords You Don’t Want
Yes, that double negative in the title of this post is confusing, so let me explain. One of the biggest challenges any Adwords advertiser faces is controlling how Google serves ads against queries....
View ArticleDoes Google Ever Give A Quality Score of 8 For UK Campaigns?
I’ve been using an internal EF tool that gives quick, top-level data on quality score for an account (e.g. 100 keywords with 10, 150 keywords with 9 etc). Something that struck me after looking at a...
View ArticleClik here to view.
Google Trademark Policy Change
On Wednesday Google announced separate trademark policy changes in that affect the UK, Ireland and Canada and the rest of Europe differently. Reading about the changes on the web, I’m really surprised...
View Article
